WOMENBIZ: A DIGITAL SERVICE MARKETPLACE AND BUSINESS ANALYTICS PLATFORM FOR WOMEN ENTREPRENEURS

 

 

 

 

 

 

A Capstone Project Presented to the Faculty, College of Computer Studies

Laguna State Polytechnic University

Los Baños Campus

Los Baños, Laguna

 

 

 

In partial fulfillment of the requirement for the degree

Bachelor of Science in Information Technology

Specialized in Service Management Program

 

 

 

GIFE CHARLES MARTY G. LAFORTEZA

RODMARCK ALVIN OBOZA

ALGIRHO V. MAÑOSCA

 

 

 

 

 

 

SHERWIN B. SAPIN, EdD

JUNE 2027


CHAPTER I

INTRODUCTION

PROJECT CONTEXT

The Philippine economic landscape is fundamentally characterized by the pervasive influence of Micro, Small, and Medium Enterprises (MSMEs). These enterprises serve as the primary engine of national growth and social stability, representing approximately 99.5% of all registered business establishments in the country. The significance of this sector is underscored by its contribution to the national workforce, generating 62.4% of total employment and accounting for 36% of the country’s gross value added (Philippine Statistics Authority, 2019). Within this expansive network, women-led businesses emerge as a critical force. Data synthesized by the (Philippine Institute for Development Studies, 2020) indicates that the majority of local MSMEs are owner-managed, with a significant 63% led by women. Despite their statistical dominance, women entrepreneurs in the Philippines face unique challenges that hinder their ability to scale and compete in an increasingly digital world. Many are classified as microenterprises, often established with a starting capital of less than PHP 150,000. Furthermore, gender gaps in the SME sector remain pronounced; women-led SMEs are generally smaller, employ fewer individuals, and exhibit lower rates of technology adoption compared to their male counterparts (Asian Development Bank, 2023).

 

 

The onset of the COVID-19 pandemic acted as a powerful catalyst for digital transformation. While the pandemic fast-tracked e-commerce participation, it also exposed a significant "digital divide". The current condition of women's entrepreneurship reveals a felt problem regarding the lack of specialized platforms for the service sector. While general e-commerce marketplaces have revolutionized the retail of physical goods, they are not optimized for professional or community-based services. Moreover, there is a critical gap in the availability of affordable business analytics tools for micro-entrepreneurs, leaving small business owners to make decisions based on intuition rather than data-driven insights. This project, "WOMENBIZ: A Digital Service Marketplace and Business Analytics Platform for Women Entrepreneurs," is developed to fill this distinct technological gap. Unlike general e-commerce platforms that focus exclusively on physical retail or freelance websites designed solely for digital gigs, WOMENBIZ provides a unified, dual-track ecosystem. Designed specifically for the unique flexibility required by women micro-entrepreneurs, the platform implements a dual-entry architecture from the home page, enabling customers to explicitly choose between shopping for physical products or booking local professional services. By combining these two distinct business channels into a single, analytics-driven interface, this study positions itself as a response to the national imperative of fostering inclusive, gender-responsive digital progress.

The development of digital technology has effectively changed how businesses operate in local, national, and international settings around the world. The launch of digital tools, service platforms, and online marketplaces has made it possible for business owners to access a wider audience, increase productivity, and improve client interaction. This contributes to innovation, employment, and community development. Women entrepreneurs are essential to economic progress. However, many women continue to have difficulties gaining access to digital tools that can increase their market presence and successfully oversee the performance of their businesses despite their contributions. According to the World Bank (2023), women-owned businesses are less likely to adopt digital technologies compared to men-owned businesses, limiting their opportunities for growth. Many women-owned small businesses in the Philippines rely significantly on unofficial channels like social media that lack organized procedures for monitoring sales, customer interaction, and company success, leading to ineffective business management and restricted scalability. Online selling and service promotion are supported by several digital platforms such as Facebook Marketplace, Shopee and Fiverr.

These platforms have effectively provided consumers access to larger markets and practical means of communicating with clients. However, these systems are not specifically designed to meet the needs of women entrepreneurs, as they are often developed for a wide audience. Most platforms either provide features that are too complex for small business owners to use efficiently or offer limited analytics options. Furthermore, digital entrepreneurship studies indicate that many small businesses struggle with digital adoption and data-driven decision-making, creating a technological gap where entrepreneurs lack access to simple, integrated, and accessible business analytics tools (Suseno & Abbott, 2021). The system's goal is to provide women entrepreneurs with a centralized, user-friendly platform where they can connect with clients, advertise their services, and track the success of their businesses using integrated analytics tools. WOMENBIZ combines a digital service marketplace with an accessible analytics dashboard that monitors consumer interactions, company trends, and service demand. The platform facilitates data-driven decision-making and helps businesses improve their strategies by integrating these capabilities. This study is important because it creates a system specifically intended to empower women entrepreneurs and increase their participation in the digital economy, thereby addressing the identified technology gap.

 

PROJECT OBJECTIVES

The main objective of this study is to design, develop, and implement "WOMENBIZ," a comprehensive digital service marketplace and business analytics platform that empowers women entrepreneurs by providing a professional digital presence and the tools necessary for data-driven decision-making.

Specifically, the project aims to achieve the following:

1. To develop a secure, web-based service marketplace integrated with real-time communication, service scheduling, and product inventory controls.

 

2. To design an intuitive business analytics dashboard that translates transaction data into actionable, self-service business intelligence.

 

3. To evaluate the software quality of the platform using the ISO/IEC 25010:2023 product quality model, focusing on characteristics such as functional suitability, performance efficiency, usability, reliability, and security.

 

4. To assess the user acceptance and overall effectiveness of the platform through the Technology Acceptance Model (TAM).

PROJECT PURPOSE

The purpose of this project is to promote economic empowerment and social inclusion for women in the Philippines through the strategic application of digital technology. WOMENBIZ is founded on the belief that providing women entrepreneurs with the right digital tools can have a profound multiplier effect on their families and local communities. Research consistently indicates that women are more likely to reinvest a significant portion of their earnings into the health, education, and well-being of their children, making women’s economic independence a key factor in long-term community resilience. Rooted in the United Nations Sustainable Development Goals (SDGs), the project seeks to harness the power of ICT to achieve the following:

 

SDG 5 (Gender Equality). By enhancing the use of enabling technology to promote the empowerment of women and addressing the digital gender gap.   

SDG 8 (Decent Work and Economic Growth). By supporting productive activities and the formalization of women-led micro and small enterprises through digital integration.   

SDG 9 (Industry, Innovation, and Infrastructure). By providing a sustainable digital infrastructure that increases the competitiveness of MSMEs in the modern digital economy.   

SDG 10 (Reduced Inequalities). By democratizing access to professional business analytics tools that were previously only accessible to large-scale corporations.   

The WOMENBIZ platform aims to eliminate the common barriers women face in traditional business environments, such as limited mobility due to caregiving duties, lack of access to formal business networks, and the high cost of business management software. By digitizing the service-offering process and providing a built-in analytics engine, the project ensures that deserving women entrepreneurs, regardless of their initial scale, can professionalize their operations and track their progress without excessive financial burden. The people that will benefit this project:

Women Entrepreneurs. Who will gain a professional digital storefront and analytical insights that help them identify high-demand services and optimize their pricing and marketing strategies.

Customers. Who will benefit from a transparent and reliable marketplace where they can find skilled women service providers and purchase local physical products within their vicinity.

Administrators and Platform Managers. Who will have the tools to foster a safe and supportive digital ecosystem for women, backed by aggregate data that can be used for reporting and impact assessment.

Future Researchers. Who can use the platform as a reference model for future studies related to sustainable digital transformation, women entrepreneurship, business analytics, and digital marketplaces. The data and findings from the system may also serve as supporting information for further academic research and system improvements.

Local Government Units (LGUs). Who can use the platform as a source of data and insights to help create programs, policies, and initiatives that support women-led MSMEs and promote inclusive economic development within local communities.

SCOPE AND LIMITATION OF THE STUDY

This study centers on the development of the WOMENBIZ platform, a web-based system designed to connect service providers with customers and analyze business data for women entrepreneurs. The scope of the project focuses on its core modules, while the limitations outline the constraints of the system.

Login and User Authentication Module. This module serves as the platform's security gateway, providing multi-tiered access for different types of users. It features an Entrepreneur Login strictly reserved for verified women business owners, ensuring that only approved users can access the sensitive business analytics and service management tools. A separate Customer Login allows everyday users to register, search for local services, and track their booking requests. An Administrator Login provides platform managers with the highest level of access to verify new entrepreneur accounts, reset passwords, and manage the overall database. This ensures that sensitive personal and business information is kept secure.

Digital Service Marketplace Module. This is the public-facing section of the website where the actual buying and selling of services and physical products happen. Entrepreneurs can use this space to input detailed information about what they offer, including service descriptions, available working hours, and physical product listings. Customers can use a search and filter function to easily find specific local services or browse physical goods. The module features a unified interface where customers can submit booking requests for services or add physical products to their cart.

 

Business Analytics Dashboard Module. This feature is exclusive to the entrepreneur's view and acts as a digital assistant for the business owner. It automatically processes all the booking, product order, and transaction data to create simple, visual insights. The dashboard tracks monthly and weekly revenue, displaying the earnings in easy-to-read charts. Furthermore, it generates reports tracking both the "Most Booked Services" and the "Top Selling Products," providing self-service business intelligence without requiring advanced technical skills.

Service Monitoring and Transaction Module. This tracking system acts as a digital logbook for all logbook for all active service jobs and product orders. Both the business owner and the customer can view real-time updates, seeing if a service is 'Received, In-Progress, or Completed,' or if a product order is 'Placed, Preparing, or Ready for Pick-up/Delivery.' It automatically records a history of all finished services and payments, helping the entrepreneur keep track of her records for accounting purposes. This module also includes an automated notification system that alerts users whenever there is a new request or a change in their booking schedule.

Even though the WOMENBIZ platform has many helpful features for women business owners there are still some things it cannot do. These are the boundaries and requirements of the system that users need to know. The project has the following limitations:

1.               Internet Dependence. As a web-based application, stable internet connectivity is required for real-time updates and document uploads. Performance may be degraded in areas with poor network infrastructure.   

2.               Payment Integration. In its initial version, the system will provide a platform for booking, ordering, and status tracking, but financial transactions (payments) will be handled through established external methods like GCash or cash-on-delivery/cash-on-service, rather than a built-in proprietary payment gateway.

3.               Hardware Requirements. The platform assumes users have access to compatible modern devices (computers or smartphones) and updated web browsers. Older hardware may experience issues with rendering the interactive charts in the analytics module.

4.              Logistics & Shipping. While the system accepts product orders and tracks digital inventory, it does not handle built-in shipping logistics, warehousing, or real-time courier tracking (such as integration with J&T Express or LBC). The actual delivery of physical goods must be handled externally by the seller and the buyer. Fulfillment methods will rely on arrangements outside the system, such as store pick-ups, localized meet-ups, or manual third-party delivery bookings.


CHAPTER II

THEORETICAL FRAMEWORK OF THE PROJECT

REVIEW OF RELATED LITERATURE, STUDIES, AND SYSTEMS

This section discusses the features, capabilities, and limitations of existing research, IT concepts, and software applications that are relevant to the proposed system. The review is organized by topics to show the different parts of the study. It explores digital transformation for small businesses, the digital gender divide, service marketplaces, business analytics, and software quality standards.

Digital Transformation of MSMEs in the Philippines

The modern business landscape is rapidly changing because of technology. Today, businesses of all sizes must use the internet and computers to stay competitive. Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing market requirements. For Micro, Small, and Medium Enterprises (MSMEs) in the Philippines, this is very important for survival and continuous growth. The Department of Trade and Industry (2022) stated that small businesses need to adapt to digital platforms to reach more customers and ensure resilience against unexpected economic shocks. Furthermore, a report by the Asian Development Bank (2020) showed that businesses that use digital tools have higher chances of surviving economic disruptions compared to those that rely solely on traditional methods. However, many small businesses still find it hard to use technology effectively. Ona et al. (2021) highlighted that the main obstacles to digitalization for Philippine MSMEs are the upfront cost of new tools and a widespread lack of digital skills among business owners. The World Bank (2020), in its Philippine Digital Economy Report, also noted that poor internet infrastructure remains a major problem, especially in regions outside the capital like the rural areas of CALABARZON. Despite these systemic challenges, digital adoption remains a key strategy for local economic recovery and long-term sustainability.

Women Entrepreneurship and the Digital Gender Divide

Across the globe, women are becoming key drivers of economic development by starting their own enterprises. Women play a very big role in the local economy, as the majority of owner-managed MSMEs in the Philippines are led by women (Philippine Institute for Development Studies, 2022). However, there is a clear "digital divide" where women have significantly less access to technology, internet connectivity, and digital training than men. The Asian Development Bank (2022) reported that women entrepreneurs often face compounded challenges, such as a severe lack of finances specifically dedicated to digitization and a drop in domestic demand during economic downturns. United Nations Women (2021) highlighted that family duties, household management, and unpaid caregiving responsibilities often heavily limit the time women can dedicate to learning new digital tools or participating in formal business training programs. Women-led businesses are usually smaller in scale and have a much harder time getting traditional bank loans to buy necessary business software or upgrade their hardware devices. The International Labour Organization (2023) suggests that creating tailored support systems specifically designed for the unique situations of women can help close this technological gap. When women are given the right tools, proper training, and a supportive digital environment, they are far more likely to reinvest their income into their families' health, education, and nutrition, as well as their local communities. This creates a positive, compounding social impact that goes beyond mere business profit. Therefore, addressing this digital gender divide is not just a technological issue, but a fundamental step toward achieving true economic inclusion and gender equality in the modern economy.

E-Commerce and Service-Based Digital Marketplaces

The rise of the internet has created entirely new ways for people to offer their skills and time. General e-commerce platforms have fundamentally changed how people buy and sell things. However, selling professional services is vastly different from selling physical products. General platforms like Facebook Marketplace or Shopee are structured primarily for retail goods, not for booking professional services. Suseno and Abbott (2021) noted that using these general platforms often leaves service entrepreneurs struggling due to a lack of appropriate management features. Service marketplaces require distinct tools to build trust. Täuscher and Laudien (2018) explained that effective digital service marketplaces must have integrated appointment scheduling and reliable reputation systems like verified customer reviews. Currently, the lack of such specialized platforms forces many service providers to rely on basic social media messaging, which limits their professional growth and makes record-keeping difficult (World Bank, 2020).

 

 

 

Benefits of a combined Service and Product Marketplaces

The modern digital economy is moving away from isolated platforms that only sell goods or only book services. Instead, hybrid digital platforms are becoming more popular because they combine physical product sales and service scheduling into a single, unified system. According to a report by the International Commerce Institute (2022), hybrid business models allow micro-enterprises to diversify their income streams, making them much more resilient against sudden economic shifts or drops in local customer foot traffic. When an online platform allows a business owner to showcase both items and technical skills, it creates a highly convenient "one-stop shop" that improves user engagement and saves valuable time for consumers.  Combining services and physical goods is a proven strategy to increase overall business revenue. For instance, a beauty entrepreneur providing salon appointments can use the platform to book a haircut session for a client while simultaneously selling hair care bottles or specialized shampoos through the exact same digital storefront. Retail management research shows that selling physical products alongside a personal service significantly increases the average transaction value spent by each customer per visit (Berman & Evans, 2020). This method, often called product-service bundling or cross-selling, allows small business owners to generate secondary retail profits from clients who are already interacting with their brand (Hagiu & Wright, 2021). By using a hybrid system, women entrepreneurs do not have to rely strictly on their limited working hours to earn income; they can also expand their operations through scalable product sales.

 

 

Business Analytics and Data-Driven Decision Making

In today's highly competitive digital age, data is one of the most valuable resources a business can possess. Collecting, organizing, and accurately understanding this data is what separates successful, growing operations from failing ones. Business analytics involves closely looking at transaction data to understand overall business performance and make better, informed decisions for the future. Small businesses often do not use formal analytics because traditional enterprise software is far too expensive and too complex for everyday micro-entrepreneurs to operate. However, tracking daily sales, popular services, and customer feedback is absolutely necessary for long-term success. Lennerholt, van Laere, and Söderström (2018) stated that self-service business intelligence (SSBI) and simple visual dashboards significantly simplify complex data, allowing business owners to see visual trends and profit margins without needing a formal IT background or specialized training. By using self-service business intelligence seamlessly integrated into their daily tools, business owners can easily identify which specific services are the most popular during certain seasons and adjust their marketing strategies accordingly. Brynjolfsson and McElheran (2016) strongly emphasized that data-driven decision-making helps businesses completely avoid relying only on guessing or intuition, which significantly improves overall productivity and reduces wasted resources.

 

 

 

 

Software Quality and User Acceptance

Developing a system is only the first part of a software project; rigorously proving that it works properly and safely is equally important. For a new software system to be considered successful, it must be well-built technically and extremely easy to use for its intended audience. The updated ISO/IEC 25010:2023 standard is the globally recognized benchmark used to test software product quality. It evaluates important technical characteristics like functional suitability, performance efficiency, interaction capability, and overall security (International Organization for Standardization, 2023). Strict security is especially important for modern web platforms that handle sensitive personal user information and private business financial data. Aside from technical quality, the newly developed system must also be widely accepted by its target users. The Technology Acceptance Model (TAM) is a foundational theory that effectively explains how everyday users come to accept and actively use a new technology, and it remains highly relevant in current digitalization research (Schorr, 2023). According to recent applications of TAM in the context of MSMEs, a digital platform will be successfully adopted if users find it to have high "perceived usefulness" and "perceived ease of use" (Effendi et al., 2021). Testing the system using these specific metrics ensures that the platform is both technically sound and practically helpful for its intended users.

 

 

 

 

SYNTHESIS AND RELEVANCE OF THE STUDY

The reviewed literature shows a clear picture of the current state of MSMEs and digital technology. Studies confirm that while digital transformation is necessary for business growth, a significant digital gender divide still exists. Women entrepreneurs, who make up the majority of local small business owners, struggle with complex software, lack of specialized tools, and limited access to affordable business analytics. The present study, WOMENBIZ, is highly relevant because it directly addresses these exact problems. The literature highlights that existing general e-commerce platforms are built for physical goods and lack the features needed for service-based businesses. WOMENBIZ fills this gap by creating a localized, service-focused marketplace. Furthermore, research points out that small business owners need simple ways to track their data. WOMENBIZ responds to this by integrating an easy-to-understand analytics dashboard directly into the booking platform. By using established standards like ISO 25010 and the Technology Acceptance Model, the proposed system ensures it is secure, high-quality, and easy for women entrepreneurs to use. Below is the Technology Gap Analysis Table that compares existing solutions to justify the development of WOMENBIZ.

 

 

 

 

 

Table 1. Technology Gap Analysis

System / Platform

Target Audience

Main Features

Limitations / Gaps

How WOMENBIZ Fills the Gap

Social Media (e.g., Facebook Marketplace)

General Public

Free posting, basic messaging, wide reach.

No formal booking system, no built-in business analytics, hard to track service status.

Provides a structured booking system, automated status tracking, and formal records of transactions.

General E-Commerce (e.g., Shopee)

Product Sellers and Buyers

Cart system, product logistics, payment gateways.

Designed for physical goods, not optimized for scheduling or managing professional services.

Provides a unified, dual-track ecosystem that allows users to seamlessly schedule professional services and purchase physical products in one localized platform.

Freelance Platforms (e.g., Fiverr)

Digital Freelancers

Global reach, structured gigs, payments.

High competition, takes high commission fees, not ideal for local, physical community services.

Targets the local community, promoting local services to nearby customers without complex global competition.

Traditional Business Analytics Tools (e.g., Power BI)

Medium to Large Enterprises

Advanced data visualization, deep data processing.

Too expensive, requires technical skills, too complex for micro-entrepreneurs.

Features a built-in, easy-to-read dashboard specifically designed for users with no IT background.

WOMENBIZ (Proposed System)

Women Entrepreneurs & Local Customers

Service marketplace, built-in visual analytics, status tracking, verified profiles.

Internet dependent, currently limited to specific geographic testing.

Combines all needed features into one unified, free-to-use platform specifically tailored to empower women micro-entrepreneurs.

Literature Matrix

Table 2. Literature Matrix

Author(s) and Year

Title / Topic

Research Focus

Findings / Results

Methodology / Technology Used

Department of Trade and Industry (2022)

Digital Transformation of MSMEs in the Philippines

MSME adaptation to digital platforms and economic resilience.

Small businesses need to adapt to digital platforms to reach more customers and ensure resilience against unexpected economic shocks.

Institutional Report / Economic Data Analysis

Ona et al. (2021)

Challenges in MSME Digitalization

Obstacles preventing local businesses from adopting new technologies.

The main barriers to digitalization for Philippine MSMEs are the upfront cost of new tools and a widespread lack of digital skills.

Academic Research / Enterprise Survey

Philippine Institute for Development Studies (2022) & Asian Development Bank (2022)

Women Entrepreneurship and the Digital Gender Divide

Compounded economic and technological challenges faced by women-led MSMEs.

The majority of owner-managed MSMEs are led by women, yet they face severe lack of finances dedicated to digitization and a clear "digital divide" compared to men.

Institutional Benchmarking / Policy Research

United Nations Women (2021) & Int. Labour Organization (2023)

Social Impact of Women Entrepreneurship

Time limitations and the social multiplier effect of empowering women.

Family caregiving heavily limits women's time for learning digital tools. Tailored support systems close the gap, and women reinvest income into their communities.

Qualitative Assessment / Global Impact Study

Suseno & Abbott (2021)

E-Commerce vs. Service Marketplaces

The limitations of general e-commerce platforms for service-based businesses.

General retail platforms leave service entrepreneurs struggling due to a lack of appropriate service-management features.

Empirical Study / Platform Analysis

Täuscher & Laudien (2018)

Service-Based Digital Marketplaces

Essential structural components of effective digital service platforms.

Effective digital service marketplaces must have integrated appointment scheduling and reliable reputation systems (verified reviews) to build trust.

Conceptual Analysis / Marketplace Architecture

Lennerholt, van Laere, & Söderström (2018)

Self-Service Business Intelligence (SSBI)

The use of visual analytics dashboards by non-technical business owners.

SSBI significantly simplifies complex data, allowing owners to see visual trends and profit margins without needing an IT background.

System Evaluation / Literature Review

Brynjolfsson & McElheran (2016)

Data-Driven Decision Making

The impact of business analytics on enterprise productivity.

Data-driven decision-making helps businesses avoid relying on guessing or intuition, which significantly improves overall productivity and reduces waste.

Quantitative Data Analysis

Int. Organization for Standardization (2023)

Software Quality and Security Standards

ISO/IEC 25010:2023 framework for evaluating software products.

Establishes the global benchmark for evaluating functional suitability, performance efficiency, interaction capability, and overall security.

International Technical Standard

Effendi et al. (2021) & Schorr (2023)

User Acceptance in Digital Platforms

Application of the Technology Acceptance Model (TAM) in MSMEs.

A digital platform will be successfully adopted if target users find it to have high "perceived usefulness" and "perceived ease of use."

TAM Evaluation / User Assessment Surveys

Berman & Evans (2020)

Retail Management and Strategies

The impact of product-service cross-selling on retail business performance.

Selling related physical products alongside a personal service significantly boosts the average monetary transaction value per customer visit.

Quantitative Analysis / Retail Case Studies

Hagiu & Wright (2021)

Multi-Sided Platforms and Hybrid Marketplaces

Financial advantages of combining product sales with service scheduling in digital ecosystems.

Product-service bundling allows micro-enterprises to capture secondary retail revenue and scale past the limitations of time-bound service models.

Conceptual Platform Analysis / Market Performance Tracking

 

 

CONCEPTUAL FRAMEWORK

This section discusses the conceptual framework, which represents the researcher’s synthesis of the related literature and studies on how to explain a phenomenon. It maps out the actions required in the course of the study given previous knowledge of other researchers’ points of view and observations on the subject of research. Figure 1 illustrates the overall process of developing the WOMENBIZ platform, a web-based system designed to connect service providers with customers and analyze business data for women entrepreneurs. It shows how data flows from input to output, the tools and methods used, and the system’s key modules. The process begins with the users—including women entrepreneurs, customers, and administrators—who provide gathered data such as personal information, service descriptions, and booking requests. This serves as the foundation for the system’s operations. Within the process section, the system is structured into three main parts: Modules, Tools, and Methods.

The Modules directly reflect the specific scope of the study and include the Login and User Authentication Module, which provides secure, multi-tiered access for different users. It also includes the Digital Service Marketplace Module where the actual booking of services and purchasing of physical products happen. To support data-driven decisions, it features a Business Analytics Dashboard Module that processes transaction data to create simple, visual insights. Finally, the Service Monitoring and Transaction Module acts as a digital logbook to track real-time updates on specific service requests Under Tools, the system uses Visual Studio Code as the main development environment and XAMPP for database and local server management. It is built using PHP, JavaScript, CSS, and HTML, creating an interactive and secure web-based platform accessible through a web browser. For Methods, the project adopts the Agile Scrum approach, emphasizing collaboration and flexibility through a product backlog, sprint planning, and sprint backlog. Evaluation follows the ISO 25010 software product standard and the Technology Acceptance Model (TAM) to ensure technical quality, security, and user satisfaction.

Figure 1. Conceptual Framework.

 

 

 


CHAPTER III

METHODOLOGY

This chapter shows the systematic analysis of the methods used in the study. For the development of the web-based system, a variety of methodologies were used as a guide and a methodical approach. The project design, business model, project development processes, testing, and evaluation procedures were all included in this chapter.

The respondents of the study include women entrepreneurs, local customers within the community, and platform administrators. These respondents are appropriate because women entrepreneurs and customers are the primary users of the system who directly interact with the service marketplace and analytics features, allowing them to evaluate the system’s usability, accessibility, and effectiveness. On the other hand, platform administrators are responsible for reviewing, managing, and monitoring the platform; thus, their feedback is essential in assessing the system’s functionality, efficiency, and suitability for administrative processes. The perspectives of both groups ensure a comprehensive evaluation of the system from both user and management viewpoints.

 

 

 

 

Project Design

The proponents applied the architectural principles and practices to develop the system architecture that provides insight into the linkages between end-user requirements.

Figure 2. System Architecture

Figure 2 shows the system architecture of the WOMENBIZ platform. It is composed of modules such as the Login and User Authentication Module, Digital Service Marketplace Module, Service Monitoring and Transaction Module, and Business Analytics Dashboard Module. Each module has specific roles and functionalities designed to enhance the user experience and streamline the service booking process.

In the Login and User Authentication Module, this serves as the platform's security gateway, providing multi-tiered access for different types of users. It features an Entrepreneur Login strictly reserved for verified women business owners, ensuring that only approved users can access the sensitive business analytics and service management tools. A separate Customer Login allows everyday users to register, search for local services, and track their booking requests. An Administrator Login provides platform managers with the highest level of access to verify new entrepreneur accounts, reset passwords, and manage the overall database. This ensures that sensitive personal and business information is kept secure.

The Digital Service Marketplace Module is the public-facing section of the website where the actual buying and selling of services and physical products happen. Entrepreneurs can use this space to input detailed information about what they offer, including service descriptions, available working hours, and physical product listings. Customers can use a search and filter function to easily find specific local services or browse physical goods. The module features a unified interface where customers can submit booking requests for services or add physical products to their cart.

The Service Monitoring and Transaction Module is a tracking system that acts as a digital logbook for all active service jobs and product orders. Both the business owner and the customer can view real-time updates, seeing if a service is 'Received, In-Progress, or Completed,' or if a product order is 'Placed, Preparing, or Ready for Pick-up/Delivery'. It automatically records a history of all finished services and payments, helping the entrepreneur keep track of her records for accounting purposes. This module also includes an automated notification system that alerts users whenever there is a new request or a change in their booking schedule.

The Business Analytics Dashboard Module features an exclusive to the entrepreneur's view and acts as a digital assistant for the business owner. It automatically processes all the booking, product order, and transaction data to create simple, visual insights. The dashboard tracks monthly and weekly revenue, displaying the earnings in easy-to-read charts. It generates reports tracking both the "Most Booked Services" and the "Top Selling Products," providing self-service business intelligence without requiring advanced technical skills.

 

 

System Flowchart

The system flowcharts show how different users move through the platform step by step from start to finish. First, all users need to register for a new account and log in with their correct details to reach their main dashboard. Customers use the system to look for services, fill out booking forms, and track their requests online. At the same time, women business owners have their own flow where they can check these incoming bookings, update the job status, and manage their personal profiles. Finally, administrators follow a separate path to review new user applications and make sure the whole system is working properly. The Customer illustrates the step-by-step process for local clients who are looking for services. After successfully logging in, the customer is directed to their dashboard where they can actively browse the digital service marketplace. The system allows the customer to view verified provider profiles and read specific service details before making a decision. If they decide to proceed, they will fill out and submit a booking request form, which the system then forwards to the business owner. Once sent, the customer can continuously track the real-time status of their transaction until the service is fully completed.

The Entrepreneur maps out the daily digital operations for the women business owners. Upon logging in, the entrepreneur accesses a central dashboard that branches into three primary activities: managing service listings, tracking incoming bookings, and viewing business analytics. They can enter or update their service details, which the system then saves and publishes directly to the public marketplace. When a new booking arrives, the entrepreneur can view the request and formally update the job status. Additionally, they can access the business intelligence charts to easily interpret their revenue trends and monitor customer feedback. Administrator System Flowchart defines the technical management and security oversight of the platform. Administrators are responsible for maintaining a safe and organized digital environment. After a successful admin login, they follow a path to review pending entrepreneur applications, verifying important business credentials before approving or rejecting new accounts. Administrators also have the authority to search for existing users to perform necessary management actions, such as resetting passwords. Furthermore, they manage the overall database, organize service categories, and monitor the active interactions to ensure the whole system is working properly.

 

Figure 3. Customer Service System Flowchart

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Figure 4. Customer Product System Flowchart

Figure 5. Entrepreneur Service System Flowchart

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Figure 6. Entrepreneur Product System Flowchart

 


Figure 7. Administrator System Flowchart

 

 

Use Case Diagram

 This explains exactly what actions each person can do inside the platform based on their specific role. It serves as a blueprint that illustrates the relationship between the system's users and the various functions or modules they are allowed to access. In software development, this diagram is highly important because it helps the developers organize system security and ensure that the right features are available to the right people. For the WOMENBIZ platform, there are three primary actors: the Customers, Women Entrepreneurs, and the Platform Administrators.

While everyday people can look at the local services without an account, they must officially log in to actually use the main features of the web application. The Customer are the clients looking for local services. Once logged in, customers can send booking requests to the business owners. Their primary actions include browsing the service marketplace, viewing verified provider profiles, submitting booking forms, and tracking the status of their requests. The Entrepreneur are the women business owners managing their digital storefronts. Their access level allows them to accept the booking jobs requested by the customers and look at their business charts in the analytics dashboard. They can also update the specific status of a job (such as changing it to "In-Progress" or "Completed") and manage their personal service listings. The Administrator are the technical managers overseeing the entire system. Administrators simply control the platform by managing everyone's accounts. Their specific tasks include reviewing pending entrepreneur applications, verifying business credentials, and ensuring that the overall database and system categories are working properly.

 

Figure 8. Use Case Diagram

 

 

 

 

 

 

Business Model

The Business Model as shown in Figure 7 outlines how the project operates and delivers value to its users and stakeholders. The system provides a digital solution that simplifies and automates the service-offering process for women micro-entrepreneurs. It replaces disorganized social media procedures, reduces administrative workload, and enhances communication between service providers and clients. It ensures faster processing, secure data management, and real-time updates for all stakeholders. The project’s key activities include designing and developing the web-based platform, maintaining and updating the database, implementing analytics features, conducting user training, and performing system testing and evaluation for continuous improvement. Key resources include a skilled development team, web hosting servers, and development tools such as Visual Studio Code, XAMPP, PHP, HTML, CSS, and JavaScript.

Figure 7. Business Model for the WOMENBIZ System.

 

Materials for Software Development

This section shows the software and hardware equipment used in developing the project.

Software

Listed below is the software to be used by the developers in developing the web-based system including the reasons and features.

 

Hardware

Table 3. Hardware Specifications

Table 3 shows the base required detail of the equipment to foster the undertaking without a hitch. The RAM will be basically 8GB to deal with the product that should have been used in fostering the undertaking. A Quad-core CPU is utilized on account of substantial programming. Windows 10 or 11 operating system is strongly recommended.

 

Specification

RAM

8GB

CPU

Intel Core i3

OS

WINDOWS 10/11

Table 4. Minimum Requirements for PC or Laptop

Table 4 shows the minimum requirement specifications for a PC or laptop in order to run the system smoothly and without error. Windows 10 is strongly recommended. The system requires a browser and internet connectivity to have full access.

Minimum Requirements For PC or Laptop

Specification

OS

WINDOWS 10

RAM

4 GB

HARD DISK

At least 2GB free space

PROCESSOR

Intel Celeron

 

 

 

 

 

 

 

 

Table 5. Minimum Requirements for Smartphone or Tablet

Table 5 shows the minimum requirement specifications for smartphones and tablets in order to run the developed system smoothly and without error. It is used for testing the system's responsiveness during the development phase.

Minimum Requirements For Smartphone Or Tablet

Specification

Android OS

Android 10 and older

RAM

4 GB

BROWSER

Google Chrome / Mobile Browser

PROCESSOR

Quad-core

 

 

 

 

 

 

 

 

 

Project Development

To effectively design and create the web-based system, the proponents employed the agile software development life cycle methodology. The agile scrum methodology is a way to manage the development of the project by breaking it up into several phases. It involves constant collaboration with end-users and continuous improvement at every stage.

Figure 8. Agile Scrum Methodology

Figure 8 shows the Agile Scrum, which is a project management that promotes incremental progress. Each cycle is divided into two-to-four-week sprints in order to finish the most important features first and perhaps produce a deliverable system.

 

 

 

Product Backlog

The Product Backlog will serve as the foundational blueprint for the WOMENBIZ platform. It is a comprehensive list of things to be done within the project. To ensure the system is user-centric, the proponents put the things that they want to see in the system as a customer. Furthermore, the proponents estimated the hour/per day for every task to gather client information and a list of procedures for developing the system. This backlog will be dynamic, meaning it will continuously evolve as the developers gather more feedback and refine the system's requirements. By structuring the backlog using "User Stories," the development team will be able to maintain a clear focus on the specific needs of the end-users rather than just technical jargon. The stories will be ranked by priority, ensuring that the most critical functions such as basic access and core marketplace transactions are developed first.

 

 

 

 

 

 

 

 

Table 6. Product Backlog (for Customer)

Table 6 outlines the fundamental features required for the local customers who will utilize the platform to find and request services. The backlog is prioritized chronologically based on the user journey. Priority 1 (Registration and Login) will be the necessary gateway for security and tracking. Once inside, Priority 2 (Viewing available local services) will act as the core marketplace experience. Priority 3 (Submitting a booking) represents the primary transaction of the system. Finally, Priorities 4 and 5 (Tracking status and receiving notifications) are dedicated to enhancing the user experience, ensuring transparency and clear communication between the client and the service provider.

Priority

USER AS CUSTOMER STORY

Est. hr/day

1

As a customer, I want to register and log in to the system.

3 hrs

2

As a customer, I want to view available local products/services.

3 hrs

3

As a customer, I want to apply or submit a booking for a service.

4 hrs

4

As a customer, I want to track the status of my requested service.

3 hrs

5

As a customer, I want to receive notifications regarding my booking updates.

2 hrs

 

 

 

 

Table 7. Product Backlog (for Entrepreneur)

Table 7 outlines the Product Backlog for the entrepreneur side of the system. This backlog captures the essential administrative and business tasks that ensure the business owner can operate efficiently. Priority 1 guarantees secure access to sensitive business data. Priority 2 is crucial for establishing the entrepreneur's digital storefront, allowing them to showcase their skills. Priorities 3 and 4 focus on the operational day-to-day management, enabling the business owner to validate requests and update job statuses dynamically.  Priorities 5 and 6 address the core technological gap identified in this study: the lack of accessible business intelligence. By prioritizing an analytics dashboard and visual reports, the developers will ensure that the women entrepreneurs can seamlessly track their revenue and identify popular services without needing advanced technical skills. Each user story represents a specific function, such as managing incoming requests, updating statuses, and viewing the analytics dashboard.

Priority

USER AS ENTREPRENEUR STORY

Est. hr/day

1

As an entrepreneur, I want to log in securely to access my business dashboard.

3 hrs

2

As an entrepreneur, I want to create, update, and remove service listings.

4 hrs

3

As an entrepreneur, I want to review and validate incoming customer requests.

4 hrs

4

As an entrepreneur, I want to update the status of active service jobs.

3 hrs

5

As an entrepreneur, I want to view an analytics dashboard to track revenue.

5 hrs

6

As an entrepreneur, I want to see visual reports showing popular services.

4 hrs

Sprint Planning

Sprint Planning will be a critical collaborative phase in the Agile Scrum methodology. As stated in the sprint backlog, items are moved from the product backlog to the sprint backlog, a list of features that need to be built. During this phase, the development team will evaluate the high-priority user stories from the Product Backlog and break them down into specific, actionable technical tasks.

This process will ensure that the workload is manageable and that the team has a clear, focused goal for each two-to-four-week sprint. By estimating the hours required per day for each task, the proponents can effectively manage their time and resources. Throughout this phase, all modules follow four essential plans: planning, coding, designing the user interface, and testing/debugging. This structured approach will guarantee that at the end of each sprint, a functional, testable piece of the WOMENBIZ platform is completed.

 

 

 

 

 

 

 

Table 8. Sprint Backlog (Customer)

Table 8 will outline the specific sprint backlog tasks dedicated to building the customer-facing interface of the WOMENBIZ platform. This table will showcase how the high-level customer requirements originally listed in the Product Backlog are translated into clear, actionable development assignments. Each task will represent a targeted coding or design goal designed to optimize user experience and structural reliability. For every module, the developers will systematically progress through planning, interface design, coding, and testing/debugging stages to ensure stability. The project development will follow four priorities: Priority 1 focuses on creating a secure Registration and Login system using JavaScript and PHP session management. Priority 2 involves developing a Service Discovery feature with search and filter functions for finding local services easily. Priority 3 centers on building an interactive Service Booking form for customer and entrepreneur transactions. Lastly, Priority 4 will create a Status Tracking Dashboard that provides real-time updates on booking requests from “Received” to “Completed.”

Priority

Story

Task

Est. hr/day

1

As a customer, I want to register and log in to the system.

Design and develop the customer registration and login module.

3 hrs

2

As a customer, I want to view available services.

Create a page to display all available local services to customers.

3 hrs

3

As a customer, I want to submit a booking.

Develop a form where customers can submit service requests.

4 hrs

4

As a customer, I want to track my service status.

Design a dashboard for viewing active booking status updates.

3 hrs

Table 9. Sprint Backlog (Entrepreneur)

Table 9 shows the highlights of the current sprint backlog for the entrepreneur side. This table illustrates how the broad user stories from the Product Backlog will be translated into concrete development tasks. For instance, Priority 1 involves the specific technical task of designing and developing a secure login page. Priority 2 will require the developers to build a robust profile management interface, likely involving backend database integration to store service details. Priority 3 will focus on the interactive elements of the Service Monitoring and Transaction Module, where developers must code the logic for accepting jobs and shifting their statuses from "Received" to "In-Progress" to "Completed." Finally, Priority 4 highlights the most technically complex task of the sprint: utilizing tools like JavaScript and PHP to pull raw transaction data from the database and render it into interactive, easy-to-read charts for the Business Analytics Dashboard. This sprint backlog will act as the daily roadmap for the developers to successfully build the entrepreneur's interface.

Priority

Story

Task

Est. hr/day

1

As an entrepreneur, I want to login to the system.

Design and develop a secure login page for business owners.

2 hrs

2

As an entrepreneur, I want to set up my digital storefront.

Develop and design the profile and listing management page.

4 hrs

3

As an entrepreneur, I want to manage customer bookings.

Design a function where the owner can accept and update job statuses.

4 hrs

4

As an entrepreneur, I want to view my analytics data.

Develop interactive charts to visualize revenue and service trends.

6 hrs

 

 

 

 

 

 

 

 

 

Project Testing and Evaluation

The proponents will use different kinds of testing to ensure the quality and integrity of the system. Software testing at this level will ensure that all modules of the web application will be tested and examined to make sure that the developed system will perform as designed.

Software Testing

 Software testing will be a very important phase in creating the WOMENBIZ platform. It will be a broad process used to check if the whole web-based system works correctly and meets all the defined goals of the project. During this stage, developers will actively look for bugs, system errors, or any technical problems that might ruin the user experience. The main goal will be to verify that all features will behave exactly as planned under different conditions. By doing thorough software testing, the team will make sure that the platform will be secure, highly reliable, and fully prepared to support the daily business tasks of the community.

 

 

 

 

 

 

Unit Testing

In software testing, each module or component of the system will be tested individually. This will guarantee that the system is created in line with the plans of the developers. Furthermore, the testing process will put each component through its paces, focusing on its primary function. The developers' objective will be to disassemble the system and test each component separately to establish whether components will perform as intended. For the WOMENBIZ platform, unit testing will focus on the smallest parts of the system, such as buttons, text input fields, and login validations. For example, the developers will run a unit test to check if the "Submit Booking" button works, or if the registration form properly rejects invalid passwords. By testing these individual building blocks first, the developers will be able to easily isolate and fix minor coding errors before they affect the larger system.

 

 

 

 

 

 

 

 

Integration Testing

The Integration Testing process will aim to ensure that all modules specified in the system design will function correctly when combined. During this phase, the proponents will thoroughly examine the interaction between individual system components to detect defects, resolve issues, and verify proper data flow and functionality. Because the WOMENBIZ platform relies on multiple interconnected modules, integration testing will be essential. The developers will test the data flow to ensure that when a customer submits a request in the Digital Service Marketplace Module, that exact data will correctly appear in real-time within the entrepreneur's Service Monitoring and Transaction Module. This will ensure that the different parts of the web application will communicate smoothly without any data loss, misalignment, or system crashes.

Acceptance Testing

Acceptance Testing will be the process of testing the soon-to-be-created project agreed upon by the user. It will be approved when the proponents satisfy the needs of the users. The proponents will conduct formal testing for user needs and requirements in order to determine whether the system fulfills the acceptance criteria. This will be the final and most important phase of testing before the system is fully launched. User Acceptance Testing (UAT) will actively involve the target demographic: the women entrepreneurs and the local customers. They will navigate the WOMENBIZ platform in a real-world scenario to confirm if it genuinely addresses their business challenges. Their direct feedback, which will be measured using the Technology Acceptance Model (TAM) survey, will serve as the final proof that the system is not only technically functional but also highly useful and easy to use for its intended community.

Evaluation Procedure

Standards, such as ISO 25010, which outline the key aspects of product quality, will be utilized to ensure the quality of the system to be developed. The respondents and IT experts will evaluate the developed project by using the ISO 25010 software standard to study and learn about the performance and general features of the web-based system. Assessments will include functional and non-functional aspects.

 

 

 

 

Population of the Study

The population of the study, as shown in Table 10, will consists of platform administrators, women entrepreneurs, local customers, and IT experts who will evaluate and test the system. Since they are the ones who will use the system, the distribution of questionnaires to them is practical.

Table 10. Respondents of the Research Project

Category of Respondents

Sample

Platform Administrators

2

Women Entrepreneurs

25

Local Customers

25

IT Experts

3

Total

55

 

 

 

 

 

 

Sampling Design

Purposive sampling is a testing method in which the analyst selects individuals from the surrounding area to participate in the evaluation based on their own assessment. This type of non-probability sampling will be used because it targets the exact demographic the system is built for: women business owners and their everyday customers within the community.

 

Data Collection Instrument

The data will be gathered using a questionnaire and survey that will have an impact on the project's outcomes. A conducted interview will also be used as a tool to collect data, focusing on developing a strategy that addresses the needs and preferences of the users. The evaluation of the application will be done by distributing two types of questionnaires. Set 1 consists of questions about the system’s functionality based on the Technology Acceptance Model (TAM). Set 2 comprised criteria based on the ISO 25010 software evaluation. Physical copies and Google Form questionnaires were utilized.

 

 

 

 

 

Set 1: User Acceptance Survey (Based on TAM)

Target Respondents: Women Entrepreneurs (25) and Local Customers (25). Goal: To measure "perceived usefulness" and "perceived ease of use" to see if the target audience will actually adopt the system. Instructions for Respondents: Please rate the following statements based on your experience using the WOMENBIZ platform. Tick the box that best matches your opinion using this scale: 4 - Strongly Agree, 3 - Agree, 2 - Disagree, 1 - Strongly Disagree.

Part A: For Women Entrepreneurs

Perceived Usefulness (PU)

4

3

2

1

1. The platform helps me increase my business sales and reach more local clients.

2. The business analytics dashboard provides useful insights to help me make better decisions.

3. Using the platform improves the overall management of my hybrid business.

Perceived Ease of Use (PEOU)

4

3

2

1

1. Navigating through the platform’s menus and dashboard is simple and straightforward.

2. It is easy to post, update, and manage my service list and available schedule.

3. It is easy to manage my product inventory and monitor my stock levels. (New Product Statement)

4. Learning how to operate the system does not require advanced computer skills.

 

Part B: For Local Customers

Perceived Usefulness (PU)

4

3

2

1

1. The platform makes it easy to purchase physical products and book services in one place. (New Product Statement)

2. The platform saves me time when looking for trusted local service providers.

3. The verified profiles and customer reviews help me make safer choices.

Perceived Ease of Use (PEOU)

4

3

2

1

1. Creating an account and logging into the system is fast and simple.

2. Finding specific products or services using the search and filter features is easy.

3. The process of submitting a booking request or checking out items in the cart is clear and user-friendly.

 

Set 2: Software Quality Evaluation (Based on ISO 25010)

Target Respondents: IT Experts (3) and Platform Administrators (2). Goal: To rigorously evaluate the technical quality, security, and performance of the software. Instructions for Evaluators: Please evaluate the technical characteristics of the WOMENBIZ web application using the following scale: 5 - Excellent, 4 - Good, 3 - Fair, 2 - Needs Improvement, 1 - Poor.

 

 

 

 

 

 

 

ISO 25010 Quality Characteristics

5

4

3

2

1

Functional Suitability

1. The system accurately processes booking requests and updates statuses in real-time.

2. The Business Analytics Dashboard correctly calculates and visualizes transaction data.

Performance Efficiency

3. The system loads pages and interactive charts quickly and without noticeable delay.

4. The application responds efficiently when multiple users (customers/entrepreneurs) are interacting simultaneously.

Usability

5. The administrative tools for verifying credentials and managing categories are intuitive.

6. The user interface (UI) is visually appealing and correctly adapts to different screen sizes (computers and smartphones).

Reliability & Security

7. The multi-tiered Login Module successfully restricts access based on user roles (Customer, Entrepreneur, Admin).

8. Sensitive business financial data and personal user information are adequately protected.

Statistical Treatment

The proponents will use population sampling, a type of purposive sampling technique, to test and evaluate the features of the system. In addition, the proponents will utilize the Likert Scale method to assess the application’s features. To eliminate bias and prevent data misinterpretation, ambiguous responses will be excluded.

Statistical Analysis of Data

The frequency of each response will be determined based on the number of respondents who answer each survey item. The percentage approach will be applied to quantify and analyze the respondents’ evaluations across different assessment dimensions. The formula will use as follows:

% = (f / N) x 100

Where:

f = frequency

N = Total number of Respondents

This project will utilize the Likert Scalar method to systematically evaluate, interpret, and analyze the data gathered from respondents during the assessment process.

For TAM:

x = [(SA * 4) + (A * 3) + (D * 2) + (SD * 1)] / N

Where:

x = Mean

N = Total Number of Respondents

SA = Strongly Agree (4)

A = Agree (3)

D = Disagree (2)

SD = Strongly Disagree (1)

 

Table 11. Evaluation Degree, Range and Description for TAM

Degree

Range

Description

4

3.26 – 4.00

Strongly Agree

3

2.51 – 3.25

Agree

2

1.76 – 2.50

Disagree

1

1.00 – 1.75

Strongly Disagree

For ISO 25010 Evaluation:

x = [(E * 5) + (G * 4) + (F * 3) + (NI * 2) + (P * 1)] / N

Where:

x = Mean

N = Total Number of Respondents

E = Excellent (5)

G = Good (4)

F = Fair (3)

NI = Needs Improvement (2)

P = Poor (1)

 

Table 12. 5-Point Likert Scale to evaluate system quality using ISO 25010

Degree

Range

Description

5

4.21 – 5.00

Excellent

4

3.81 – 4.20

Good

3

2.61 – 3.80

Fair

2

1.81 – 2.60

Needs Improvement

1

1.00 – 1.80

Poor

 

 


CHAPTER IV